Media performance
How reviews lift your SEA campaigns
Authentic reviews make Google Ads more credible. Discover how social proof transforms CTR, acquisition cost, and return on ad spend.
+18%
Average CTR lift
-12%
Potential CPA
x1.4
Campaign ROI
Why it matters
More credible ads, more qualified clicks
When ratings and reviews appear next to your ads — or on landing pages — people click more and convert better. Social proof lowers perceived risk.
TrustedPulse helps you collect authentic reviews, activate them on the web, and measure their effect on paid campaigns.
Levers
What reviews change in SEA
Four measurable effects when your review strategy fuels your campaigns.
Higher CTR
Visible ratings make ads more attractive versus competitors without social proof.
Better conversion
On the landing page, TrustedPulse widgets and badges reassure buyers and speed decisions.
Quality Score
Stronger engagement and a smoother post-click experience can improve perceived relevance.
Acquisition cost
More useful clicks and conversions for the same budget — your CPA goes down.
Ballpark figures
Example impact ranges
Indicative figures from TrustedPulse customer rollouts — every sector and Ads account is unique.
Search campaigns
CTR lift with visible ratings
+15–25%
Landing pages
conversion with review widgets
+10–20%
Retargeting
CPA drop on warm audiences
-8–15%
Method
Activate reviews in your SEA funnel
A simple path to connect review collection with media performance.
Collect authentic reviews
Invite customers after purchase via email, SMS, or QR code to keep a fresh review stream.
Activate social proof
Place widgets, badges, and rich snippets on landing pages and product pages.
Measure Ads impact
Compare CTR, conversion, and CPA before/after — then iterate with your media team.
Estimate the impact on your campaigns
Our team helps you quantify the potential lift of reviews on your Google Ads account.